Establishing a Solid Foundation
Instagram Profile Setup: Optimized bio, contact information, and highlights to reflect her brand identity and professional services.
Brand Development: Created her entire brand voice, including mission, vision, and content pillars.
Strategic Consistency: Ensured all social media efforts were aligned with her business goals, using the established brand elements as a guiding framework.
Content Strategy and Calendar Management
Content Calendar Creation: Developed a detailed content calendar to guide consistent posting.
Balanced Content Mix: Included property listings, client testimonials, market insights, and personal branding content.
Strategic Timing: Scheduled posts based on audience activity patterns to maximize engagement.
Cohesive Flow: Ensured a well-timed and engaging content flow that kept followers engaged and attracted new ones.
Crafting Engaging Content
Content Creation: Carefully crafted each piece of social content to align with Bridget’s brand voice and objectives, including developing scripts for video content to ensure consistency and engagement.
High-Quality Visuals: Managed and collaborated with outside videographers and photographers to produce high-quality visuals that showcased properties and lifestyle elements.
On-Site Content Capture: Personally attended properties and events with a gimbal to capture dynamic, on-the-ground content.
Editing Tools: Utilized tools like Canva, CapCut, iMovie, and Splice for content creation and editing, ensuring professional and visually compelling results.
Viral Content Focus: Analyzed and identified content that went viral, then focused on replicating and amplifying that success by creating similar high-impact content.
Storytelling Focus: Prioritized content that not only looked great but also told a compelling story, resonating deeply with her audience.
Driving Viral Growth and Amplifying Reach
Viral Content Creation: Designed a series of videos, including unique property tours and local community highlights, which captured audience attention and went viral, with one series surpassing 1 million views.
Brand Awareness Boost: The viral content significantly increased brand awareness and follower growth, proving the effectiveness of our strategy.
Influencer Partnerships: Identified and collaborated with local influencers in the real estate and lifestyle spaces, strategically involving them in joint content creation and promotions.
Expanded Reach: These partnerships expanded our audience, increased visibility, and deepened engagement, resulting in a stronger, more engaged community around Bridget’s brand.
130,000
average views per month, with consistent growth in likes, comments, and shares
+6M views
garnered across Instagram. Multiple videos went viral, including a series with over 1 million views, driving substantial brand recognition.
30%
increase in organic reach and impressions
25%
boost in engagement rate
