I turn big ideas into social campaigns people actually care about.

Senior social strategist and creative leader with 9+ years of experience building brands, growing audiences, and turning original ideas into measurable impact. From viral video and creator partnerships to integrated campaigns, I lead creative from concept to execution.

Where I've worked

Hey! I'm Bella.

I'm a social strategist, creative thinker, and storyteller with 9+ years of experience making brands impossible to ignore. I've worked across tech, real estate, and lifestyle brands, turning big ideas into scroll-stopping content and measurable results.

I'm equal parts strategist and creator. I love dreaming up the big idea, figuring out how to make it happen, and getting my hands dirty bringing it to life.

What drives me:

Creative impact, hands down. I love working with people who communicate openly, challenge each other to think bigger, and aren't afraid to shake things up. Nothing beats seeing an idea go from "what if?" to "wow, that actually worked." I love to create social ✨buzz✨.

9+ years

social media experience

12

social channels I've managed

millions

of views created

I’ve scaled Instagram audiences by 325% in just 10 months (from 4K to 17K followers) while driving 6M+ video views and generating 200+ qualified leads tied to $45M+ in real estate launches.

Featured Work

Rebuilding a 100K+ Social Community

How I rebuilt Keller Williams MAPS Coaching's social strategy, scaled engagement, and established a stronger content engine.

MAPS Insider: Launching a New Event Through Social

How I combined original creative, executive storytelling, and targeted paid media to launch a new coaching event.

4K to 17K: Scaling a Luxury Brand Through Social Video

Growing a luxury real estate brand's Instagram following 325% in 10 months through a video-led content strategy.

Luxury Real Estate — Building a Lifestyle Brand

Orchestrated comprehensive, multi-channel marketing campaigns that significantly elevated the brand of a real estate agent.

Onward BOLD®: From Awareness to Enrollment

An integrated launch campaign turning audience awareness into agent interest and registration-focused content.

Turning 10 Ideas into a Year-Long Content Engine

How I transformed existing executive footage into an always-on social series that generated nearly 8,000 engagements

Oracle Social Media Content & Employee Advocacy Program: +25% Social Engagement With Employee Advocacy

Boosted Oracle's social media engagement by 25%, and led an employee advocacy program via Sprinklr.

Email Marketing: Oracle Campaigns: 7k registrations, 4M emails, $6M pipeline

Managed and launched end-to-end email campaigns for Oracle’s Cloud products.

Oracle Global Marketing Strategy: Unifying Inbound Sales Project

Executed regional programming, messaging, and compliance for Inbound Sales Team.

Green Thumb Foods — Building a Food Brand

Content Creator Services

Created user generated content for various industries and brands.

Graphic Design Examples

Various graphic design projects

My most viral videos

68k views

1.6 likes, 25 comments, 168 shares, collab post https://www.instagram.com/reels/C3QrfBNJTa-/

63.4k views

1.1K likes, 22 comments, 348 shares https://www.instagram.com/p/C53oq4yud4b/

60.5k views

1.1k likes, 25 comments, 433 shares, collab post https://www.instagram.com/p/C-VTqdKJGGS/

18.8k views

486 likes, 43 comments, 27 reposts, 86 shares https://www.instagram.com/reel/DTyOTAKitKH/?igsh=bzZjdXhlMHpsZ3ls

Here is a detailed list of the social media accounts I currently manage, along with past brands and creators I’ve scaled:

In 12 months, I transformed Keller Williams’ 100K+ coaching socials:

- 1.5M impressions (+25% YoY)

- 27% follower growth to 68K

- 55K engagements (+35% YoY) with 47% fewer low value posts.

I also work with various brands creating UGC ad content

Connect with me on LinkedIn for the latest #socialmediamanager updates!

On the personal side, I create artwork.

Check out my TikTok here:

Areas of Expertise

Content Marketing

Served as Instagram, Facebook, TikTok & YouTube SMB marketing expert and consultant for business teams across 20+ clients; crafted product strategy and go-to-market social media plans to maximize growth, sales, and engagement.

Developed multiple companies (Oracle, SparkCognition, Bridget Ramey - Sotheby's International Realty) day-to-day social strategy supporting launches, content creation, promotions, partnerships for all brand social media platforms.

Email Marketing

Led targeted email campaigns at Oracle, boosting MQL conversion rates by 3%, generating a $6M pipeline, and closing $500K in deals.

Collaborated with Product Marketing to deliver webinars at SparkCognition that generated 20 MQLs, creating a $2.2M pipeline and closing $500K in deals.

Brand Strategy

Developed strategic marketing initiatives at Bridget Ramey Real Estate - Sotheby's International Realty that produced over 130 high-quality leads, contributing to successful open house events for properties valued over $10M.

Successfully positioned agent as a Global Market Leader, improving holistic brand awareness by 120%, boosted Instagram followers by 240% and engagement by 60% at @BridgetRamey (Sotheby's International Realty).

Content Creation/Copywriting

Expert in crafting compelling blog articles, guides, reports, landing pages, emails, and scripts, with extensive experience in content creation for social media platforms. Proven track record of developing high-impact content for a SaaS B2B tech startup (SparkCognition) and Fortune 500 companies (Oracle).

HubSpot

HubSpot Email & Marketing Software Certification | 2022

Certified in creating personalized web and email content, using segmentation and automation tools, and utilizing HubSpot software toolkits.

Canva

Proficient in using Canva for professional-grade graphic design, creating visually appealing and engaging content for social media, marketing campaigns, and branding initiatives.

Asana

Project Management Expertise: Skilled in using Asana to streamline project workflows, manage tasks efficiently, and ensure timely completion of marketing campaigns and team projects.

Here’s my career condensed to a few bullet points.

• Led full social transformations for 100K+ communities, driving double-digit follower growth with nearly 50% fewer posts through performance-driven content systems.
• Produced high-impact video content across TikTok, Instagram, LinkedIn, and YouTube, generating millions of organic views and turning internal experts into on-camera talent.
• Built and executed paid social funnels that delivered 100+ qualified leads and directly contributed to revenue and program enrollment growth.
• Scaled brand audiences (including 325% IG growth in 10 months) and supported $45M+ launches through data-backed storytelling and cross-functional collaboration.
• Managed global social campaigns, community engagement, analytics, A/B testing, and brand consistency across enterprise and luxury real estate environments.

Work Experience

Keller Williams (2024-Present)	Senior Social Media Manager
Sotheby's International Realty, Bridget Ramey (2023-2024)	Director of Social Media
Planted Foodie / Freelancer (2017 - 2023)	Social Media Marketing Manager & Content Creator
SparkCognition (2022-2023)	Demand Generation Manager
Oracle (2019-2022)	Social Digital Marketing Specialist
Oracle (2018-2019)	Business Development Consultant

Education

University of Michigan, Ann Arbor	2014-2018
Bachelor of Arts in Marketing & Communications	GPA 3.4
Huron High School	2010-2014

Skills

Content Marketing	Email Marketing
Customer Service	Brand Strategy
Copywriting	Social Media
Lead Nurture	Paid Social

Platforms & Software

HubSpot	Manychat
Canva	Asana
Meta Ads Platform	Oracle Siebel (MRM)
AirTable	Google Suite
Sprout Social	CapCut