Isabella Demetral

Senior Social Media Leader driving brands like they’re built to win

Where I've worked

Hey! I'm Bella.

I’m a senior social media and content leader with 8+ years of experience building high-growth brand ecosystems and scaling communities through smart, performance-driven storytelling.

What I’m known for:
• Transforming and growing 100K+ communities with data-backed content systems
• Directing scroll-stopping video across TikTok, Instagram, LinkedIn, and YouTube
• Building social-led funnels that generate real qualified leads and measurable revenue
• Coaching internal experts to shine on camera and developing influencer-style programs
• Driving millions of organic views and major brand reach for Keller Williams, Sotheby’s International Realty, and Oracle

I love fast-moving, scrappy environments where content builds community, drives the business forward, and actually makes an impact.

I’ve scaled Instagram audiences by 325% in just 10 months (from 4K to 17K followers) while driving 6M+ video views and generating 200+ qualified leads tied to $45M+ in real estate launches.

8+ years

social media experience

12

social channels I've managed

millions

of views created

In 12 months, I transformed Keller Williams’ 100K+ coaching socials: 1.6M impressions (+30% YoY), 25% follower growth to 68K, 55K engagements (+35% YoY), with 47% fewer low value posts.

Here is a detailed list of the social media accounts I currently manage, along with past brands and creators I’ve scaled:

My most viral videos

68k views

1.6 likes, 25 comments, 168 shares, collab post https://www.instagram.com/reels/C3QrfBNJTa-/

63.4k views

1.1K likes, 22 comments, 348 shares https://www.instagram.com/p/C53oq4yud4b/

60.5k views

1.1k likes, 25 comments, 433 shares, collab post https://www.instagram.com/p/C-VTqdKJGGS/

18.8k views

486 likes, 43 comments, 27 reposts, 86 shares https://www.instagram.com/reel/DTyOTAKitKH/?igsh=bzZjdXhlMHpsZ3ls

Campaigns & Sample Work

Keller Williams MAPS 28% Faster Follower Growth With 47% Less Content

How I Reengineered @mapscoaching socials

Oracle Social Media Content & Employee Advocacy Program: +25% Social Engagement With Employee Advocacy

Boosted Oracle's social media engagement by 25%, and led an employee advocacy program via Sprinklr.

Oracle Global Marketing Strategy: Unifying Inbound Sales Project

Executed regional programming, messaging, and compliance for Inbound Sales Team.

Graphic Design Examples

Various graphic design projects

@mapscoaching 12-Week Social Media Campaign: Onward BOLD®

A cross-platform campaign promoting February Onward BOLD® to drive signups, engage leaders, and showcase agent success.

Transforming a Luxury Real Estate Brand with High-Impact Marketing Campaigns

Orchestrated comprehensive, multi-channel marketing campaigns that significantly elevated the brand of a real estate agent.

Social Media Management & Consulting Case: Green Thumb Foods

Bridget Ramey Real Estate Grew Instagram From 4K to 17K in 10 Months

Transformed Bridget Ramey’s Instagram with viral content and influencer partnerships, driving major growth in brand awareness

Email Marketing: Oracle Campaigns: 7k registrations, 4M emails, $6M pipeline

Managed and launched end-to-end email campaigns for Oracle’s Cloud products.

Content Creator Services

Created user generated content for various industries and brands.

Connect with me on LinkedIn for the latest #socialmediamanager updates!

Areas of Expertise

Content Marketing

Served as Instagram, Facebook, TikTok & YouTube SMB marketing expert and consultant for business teams across 20+ clients; crafted product strategy and go-to-market social media plans to maximize growth, sales, and engagement.

Developed multiple companies (Oracle, SparkCognition, Bridget Ramey - Sotheby's International Realty) day-to-day social strategy supporting launches, content creation, promotions, partnerships for all brand social media platforms.

Email Marketing

Led targeted email campaigns at Oracle, boosting MQL conversion rates by 3%, generating a $6M pipeline, and closing $500K in deals.

Collaborated with Product Marketing to deliver webinars at SparkCognition that generated 20 MQLs, creating a $2.2M pipeline and closing $500K in deals.

Brand Strategy

Developed strategic marketing initiatives at Bridget Ramey Real Estate - Sotheby's International Realty that produced over 130 high-quality leads, contributing to successful open house events for properties valued over $10M.

Successfully positioned agent as a Global Market Leader, improving holistic brand awareness by 120%, boosted Instagram followers by 240% and engagement by 60% at @BridgetRamey (Sotheby's International Realty).

Content Creation/Copywriting

Expert in crafting compelling blog articles, guides, reports, landing pages, emails, and scripts, with extensive experience in content creation for social media platforms. Proven track record of developing high-impact content for a SaaS B2B tech startup (SparkCognition) and Fortune 500 companies (Oracle).

HubSpot

HubSpot Email & Marketing Software Certification | 2022

Certified in creating personalized web and email content, using segmentation and automation tools, and utilizing HubSpot software toolkits.

Canva

Proficient in using Canva for professional-grade graphic design, creating visually appealing and engaging content for social media, marketing campaigns, and branding initiatives.

Asana

Project Management Expertise: Skilled in using Asana to streamline project workflows, manage tasks efficiently, and ensure timely completion of marketing campaigns and team projects.

Here’s my career condensed to a few bullet points.

• Led full social transformations for 100K+ communities, driving double-digit follower growth with nearly 50% fewer posts through performance-driven content systems.
• Produced high-impact video content across TikTok, Instagram, LinkedIn, and YouTube, generating millions of organic views and turning internal experts into on-camera talent.
• Built and executed paid social funnels that delivered 100+ qualified leads and directly contributed to revenue and program enrollment growth.
• Scaled brand audiences (including 325% IG growth in 10 months) and supported $45M+ launches through data-backed storytelling and cross-functional collaboration.
• Managed global social campaigns, community engagement, analytics, A/B testing, and brand consistency across enterprise and luxury real estate environments.

Work Experience

Keller Williams	Senior Social Media Manager
Sotheby's International Realty, Bridget Ramey (2023-Present)	Director of Social Media
Planted Foodie / Freelancer (2017 - 2023)	Social Media Marketing Manager & Content Creator
SparkCognition (2022-2023)	Demand Generation Manager
Oracle (2019-2022)	Social Digital Marketing Specialist
Oracle (2018-2019)	Business Development Consultant

Education

University of Michigan, Ann Arbor	2014-2018
Bachelor of Arts in Marketing & Communications	GPA 3.4
Huron High School	2010-2014

Skills

Content Marketing	Email Marketing
Customer Service	Brand Strategy
Copywriting	Social Media
Lead Nurture	Paid Social

Platforms & Software

HubSpot	Manychat
Canva	Asana
Meta Ads Platform	Oracle Siebel (MRM)
AirTable	Google Suite
Sprout Social	CapCut