@mapscoaching 12-Week Social Media Campaign: Onward BOLD®

01 — Campaign Objective

Campaign Period: November 27, 2024 – February 16, 2025 (12 weeks)

Objective: Promote the launch of Onward BOLD®, increase Market Center participation, drive agent registrations, and build cross-platform awareness.

Platforms: Instagram, Facebook, and LinkedIn

02 — Goals

• Accelerate agent enrollment for the February launch of Onward BOLD

• Establish Onward BOLD as the essential coaching program for today’s market

• Showcase agent transformation and results through compelling social proof

• Integrate at least two industry influencers to amplify credibility and reach

03 — Campaign Layout

1. Awareness & Positioning (Weeks 1–4)

• Introduced the reimagined Onward BOLD through Reels, influencer posts, and teaser videos

• Collaborated with KW MAPS VP Cody Gibson and top-producing agents to validate the program

• Utilized trend-driven content to generate early interest and visibility

2. Education & Engagement (Weeks 5–8)

• Shared testimonials from past participants to showcase real results and transformation

• Released informational carousels on program structure, bonus sessions, and new features

• Ran stories and Q&As to directly answer common questions and overcome objections

3. Conversion & Final Push (Weeks 9–12)

• Highlighted urgency with “last call” messaging, countdowns, and registration CTAs

• Delivered high-converting content such as “What to Expect” and “Bonus Live Lessons”

• Engaged influencers and leaders to reinforce FOMO and drive final registrations