01 — Project details
MAPS Coaching, the real estate industry's top coaching organization, had a problem. Despite their reputation, their social media didn’t reflect it. They were working with an external agency that churned out high-volume, low-impact corporate content. The brand felt outdated, stiff, and disconnected from its audience, resulting in stagnant growth and declining engagement.
02 — Creative process
I started by identifying the gaps in their brand.
No voice.
No clarity.
No traction.
And I rebuilt the foundation from scratch: audience research, competitive positioning, platform strategy, and a full content rebrand that finally reflected MAPS Coaching's industry leading status.
I rebuilt everything from the ground up. That meant:
Conducting competitive and audience research
Establishing content guidelines and brand voice
Designing a storytelling-first feed rooted in clarity, value, and credibility
Launching the Coach Creator influencer program
Building out ManyChat lead automation
Executing MAPS' first-ever paid ad campaigns
Developing an integrated content calendar aligned with KPIs and seasonal launches
03 — Before
Status Quo Under Previous Agency (2024)
Content felt corporate, templated, and impersonal
Low engagement from top-tier agents or leaders
No lead generation strategy or tracking
Mass-posting just to fill a calendar
No unified content pillars, strategy, or platform specific optimization
No internal brand voice or social guidelines
Agency Results ➡ (Jan - July 2024)
No ad campaigns or influencer outreach
No lead tracking or automations
1281
Net Audience Growth
2.5%
Engagement Rate Across All Platforms
171,758
Video Views
The agency churned out templated, generic graphics with a "stuffy" corporate feel. There was no rhythm to the feed, just content for content’s sake. It felt impersonal, overly corporate, and visually disconnected from the real value MAPS delivers.
04 — Strategic Rebuild from the Inside Out (2025)
When I stepped in, I reinvented the wheel from the ground up:
Built the full social media strategy from scratch
Developed our annual campaign calendar
Launched our Coach Creator influencer program
Implemented ManyChat automation to generate and track leads
Designed a platform specific content plan (Reels, Lives, Testimonials, Thought Leadership)
Produced face forward, founder-led storytelling content
Rebranded from stiff to authentic, human, high converting
Launched the first-ever MAPS ad campaigns for BOLD and Mastery
To position MAPS as the top coaching brand in real estate, I applied a brand led strategy rooted in competitor research, clear messaging, and sharable high performing content frameworks.
Ensuring that with each piece, I was translating our business outcomes into social moments that built trust, visibility, and real traction.
04 — Results
While the total number of published posts dropped compared to the agency’s high-volume approach, every metric that actually matters went up.
By focusing on quality over quantity, we saw fewer posts but stronger performance: higher follower growth, higher engagement rate, more video views, more shares, and 146 direct leads through Manychat.
Most importantly, our engagement rate per impression skyrocketed, proving that our content wasn’t just seen, it resonated.
Less noise, more traction.
1,640
Follower Growth
3%
Engagement Rate Across All Platforms per Impression
211,705
Video Views
My Results (Jan to July 2025)
Clear strategy focusing on quality over quantity
