MAPS Insider: Launching a New Event Through Social
01 —The Challenge
Launch and build awareness for the first-ever MAPS Insider Pop-Up in Atlanta, driving event registrations while strengthening the KW MAPS Coaching brand.
02 — The Strategy
I developed an integrated organic and paid social campaign designed to take audiences from awareness to action.
Organic: Built a content rollout around event announcements, speaker reveals, urgency, influencer collaborations, and event recaps across Facebook, Instagram, and LinkedIn.
Paid: Launched targeted Meta campaigns to reach qualified Keller Williams agents in the Atlanta area and drive traffic to the registration page.
Creative: Prioritized recognizable speakers, executive-led content, and platform-specific storytelling to make the campaign feel personal and engaging.
Give context to your video with just a few sentences next to it. Where did it appear? How was the performance?
38 posts were published within a 6 week timeline.
03 - Results
34K
organic impressions
5.7%
engagement rate; nearly 2x account average
1,203
paid landing page views at $0.30 each
2.9%
paid click-through rate
04 — Takeaways
People connect with people. Speaker reveals and executive-led content consistently outperformed generic event graphics.
The campaign delivered strong engagement and efficient paid traffic, while highlighting an opportunity to improve conversion tracking and attribution for future launches.
