Oracle Social Media Content & Employee Advocacy Program

01 — Project details

The primary goal of this project was to enhance engagement across Oracle’s key social media platforms Instagram and Twitter while effectively promoting Oracle Cloud products.

Collaborating closely with the Social Media Manager and Corporate Communications teams, I was responsible for writing compelling copy, developing campaign ideas, and executing content strategies to increase awareness of Oracle Cloud solutions.

Additionally, I spearheaded the Employee Social Media Advocacy Program using Sprinklr, simplifying complex technical blog content into digestible, shareable posts for LinkedIn, encouraging employees to actively engage and amplify Oracle’s message through their own platforms.

02 — Creative process

  1. Collaborated with marketing and sales teams to brainstorm and develop social campaign initiatives, including hashtag-driven campaigns like #OracleCloudInnovators.

  2. Worked alongside corporate communications to ensure messaging consistency and alignment with Oracle’s brand and product offerings.

  3. Used spreadsheets to manage caption approvals with Legal, ensuring a smooth and organized workflow for cross-functional teams.

  4. Streamlined the content scheduling process to ensure timely execution of social media posts across Instagram, Twitter, and LinkedIn, maximizing engagement and impact.

Sprinkler Customer Advocacy Program

  • Led the Employee Advocacy Program through Sprinklr, encouraging employees to share Oracle Cloud content on LinkedIn, increasing internal content amplification by 40%.

  • Simplified complex technical blog posts and marketing content into easily digestible and engaging copy for employees, driving a 25% increase in employee engagement and shares.

  • Monitored and tracked advocacy performance via Sprinklr, providing insights and feedback to optimize content for greater reach and higher interaction across employee networks.

Content Samples

Collaborating closely with the Oracle Social Media Manager and Corporate Communications team, I was responsible for creating X and Instagram content to promote Oracle Cloud technologies. I developed campaign ideas and wrote copy.

https://www.instagram.com/p/Ce2BRF4Li-k/?hl=en
https://www.instagram.com/p/CT2c0sZsp75/?hl=en
https://www.instagram.com/p/CcqTBryJkNI/?hl=en
https://www.instagram.com/p/CP0bWOtHwIN/?hl=en
https://x.com/OracleCloud/status/1323389823210717184
https://x.com/OracleCloud/status/1082298526841868288
https://x.com/OracleCloud/status/1464330624261578754
https://x.com/OracleCloud/status/1082300612094640129
https://www.instagram.com/p/CN5z5pGHsXq/?hl=en

Flew to Toronto, Canada for onsite social media support for Oracle Cloud Day 2019!

Results

  1. Boosted organic impressions, reach, and followers by 25% in three months through the strategic use of hashtags and increased post frequency.

  2. Achieved a 50% surge in marketing pipeline revenue by developing and executing partnership initiatives via Oracle Cloud Infrastructure email and social marketing.

  3. Increased brand loyalty by responding to messages and comments on Instagram, Twitter, and LinkedIn in under 1 hour, with a median response time of 30 minutes.

  4. Enhanced engagement by 30% through the use of data-driven social media analytics and hashtag strategy, ensuring more diverse and targeted content.