Translating creative marketing ideas into business results.
It's nice to meet you! I'm Bella.
As a Marketing Director with 6+ years of experience, I create and execute innovative content strategies that drive engagement, conversion, and brand alignment for B2B and B2C clients.
I have a proven track record of delivering impactful results across multiple channels, including email, social media, webinars, and events.
Click the video to learn more about me!
Portfolio
Areas of Expertise
Content Marketing
Served as Instagram, Facebook, TikTok & YouTube SMB marketing expert and consultant for business teams across 20+ clients; crafted product strategy and go-to-market social media plans to maximize growth, sales, and engagement.
Developed multiple companies (Oracle, SparkCognition, Bridget Ramey - Sotheby's International Realty) day-to-day social strategy supporting launches, content creation, promotions, partnerships for all brand social media platforms.
Email Marketing
Led targeted email campaigns at Oracle, boosting MQL conversion rates by 3%, generating a $6M pipeline, and closing $500K in deals.
Collaborated with Product Marketing to deliver webinars at SparkCognition that generated 20 MQLs, creating a $2.2M pipeline and closing $500K in deals.
Brand Strategy
Developed strategic marketing initiatives at Bridget Ramey Real Estate - Sotheby's International Realty that produced over 130 high-quality leads, contributing to successful open house events for properties valued over $10M.
Successfully positioned agent as a Global Market Leader, improving holistic brand awareness by 120%, boosted Instagram followers by 240% and engagement by 60% at @BridgetRamey (Sotheby's International Realty).
Content Creation/Copywriting
Expert in crafting compelling blog articles, guides, reports, landing pages, emails, and scripts, with extensive experience in content creation for social media platforms. Proven track record of developing high-impact content for a SaaS B2B tech startup (SparkCognition) and Fortune 500 companies (Oracle).
HubSpot
HubSpot Email & Marketing Software Certification | 2022
Certified in creating personalized web and email content, using segmentation and automation tools, and utilizing HubSpot software toolkits.
Canva
Proficient in using Canva for professional-grade graphic design, creating visually appealing and engaging content for social media, marketing campaigns, and branding initiatives.
Meta
100-101: Meta Certified Digital Marketing Associate | 2022
Proficient in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram, and Messenger.
Asana
Project Management Expertise: Skilled in using Asana to streamline project workflows, manage tasks efficiently, and ensure timely completion of marketing campaigns and team projects.
Here’s my career condensed to a few bullet points.
Work Experience
Sotheby's International Realty, Bridget Ramey (2023-Present) | Director of Marketing |
Planted Foodie / Freelancer (2017 - 2023) | Social Media Marketing Manager & Content Creator |
SparkCognition (2022-2023) | Demand Generation Manager |
Oracle (2019-2022) | Digital Marketing Specialist |
Oracle (2018-2019) | Business Development Consultant |
Education
University of Michigan, Ann Arbor | 2014-2018 |
Bachelor of Arts in Marketing & Communications | GPA 3.4 |
Huron High School | 2010-2014 |
Skills
Content Marketing | Email Marketing |
Customer Service | Brand Strategy |
Copywriting | Social Media |
Lead Nurture | Paid Social |
Platforms & Software
HubSpot | Salesforce |
Canva | Asana |
Oracle Eloqua | Oracle Siebel (MRM) |
AirTable | Google Suite |
Sprout Social | On24 |